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Modernize and maximize.

Intricate planning to expand and maximize China's first theme park

China's first theme park, Splendid China, presents all of China's landmarks in miniature as well as features presentations about the many ethnicities which make up modern China. Our mission was to take the traditional and bring it into the modern age, to ensure relevance and to provide a strong foundation for growth in attendance.

Starting with a two week on-site planning exercise, Kevin and Team developed a detailed program and attraction concepts to maximize utilization of existing assets and integrate modern storytelling techniques.

Splendid China 5-Year Plan

Detailed master planning and concept design to modernize and expand a traditional miniatures and ethnic traditions theme park, China's first.

FACTS & FIGURES
Type
Theme Park Renovation
Location
Shenzhen, China
Client
SPLENDID CHINA
Services
Master Planning
Programming and Capacity
Concept Design
Under/With*
Services performed under KB Creative Advisors
Value
TBD
Size
250 acres
Year
2012
Key Team**
Su-Fei Sakamoto, Dave Davies, Patrick Deo, Chito Ignacio, Septonius Yap, Jonathan Lim
Copyright
Designs protected by Copyright of the respective copyright holder

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.

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We are passionate about entertainment design. After all, bringing happiness and joy to millions of people a year is serious business.